In a recent New York Times article, entitled Yellow, Fuzzy, and Flat: Where Do Recycled Tennis Balls Go?, Ben and Scott Soloway show that it is possible to recycle tennis balls. Unfortunately, thousands of products like tennis balls get trashed every day because it costs more to collect, transport, and recycle them than it does to throw them away.
But when you really parse out the true costs of trashing – the social, health, and environmental impacts – recycling is, at its face, often less expensive. The energy needed to manufacture new tennis balls, for instance, contributes to greenhouse gas emissions – exacerbating climate change, which ultimately requires billions more dollars for mitigation projects. In addition, taxpayers and governments pick up the cost to dispose of products on behalf of the companies that profit from their manufacture and sale. The only way to ensure that manufacturers prioritize recycling is if they incorporate the true cost of post-consumer management into the purchase price of their products.
Tennis ball recycling, like the recycling of other goods, is admirable, but is often not sustainable unless all manufacturers recycle their products. Although there are many admirable voluntary efforts, industry leaders would be at a competitive disadvantage if they chose to voluntarily incorporate the true cost of managing their products into their business models when their competitors do not. Legislation can level the playing field across all product areas – from mattresses to tennis balls – so that all companies incur similar costs (and reap similar benefits), save valuable resources and taxpayer money, alleviate the burden on local governments, and create recycling jobs.
Interested in pursuing legislation that levels the playing field and creates sustainable reuse and recycling to return materials to the circular economy? Contact Scott Cassel at (617) 236-4822.