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The Sound of the EPR Orchestra as it Writes on the Wall

April 24, 2014

Teamwork

After 14 years, I have a newfound appreciation for PSI’s dialogue process.

The first time I put it to use was in the 1990s while serving as the Director of Waste Policy and Planning for the Massachusetts Executive Office of Environmental Affairs. I was on a mission to increase the recycling of used motor oil in the state. To accomplish this goal, I did what made the most sense to me at the time:

  • I developed a technical background document on the issue;
  • I met individually with key stakeholders;
  • I brought all stakeholders together for a structured dialogue; and
  • I mediated a bill with full stakeholder input.

As it turned out, the Massachusetts Petroleum Council (MPC) honored me not long afterwards as “Bureaucrat of the Year.” (They had actually intended that to be a compliment!). It was one of the first times that the MPC had come to an agreement with the state’s two leading environmental groups – the Massachusetts Public Interest Research Group (MassPIRG) and the Environmental League of Massachusetts (ELM).

Of course, the agreement was not my doing. It was only possible because experts from MPC, ELM, MassPIRG, and other key stakeholder groups were so skilled at representing their constituencies and understanding the issue of used motor oil recycling. They just needed a conductor.

Fast forward to today, in my role of Chief Executive Officer of PSI, and I still follow the same process that I first developed and put to use in the 1990s! It made the most sense to me then, and it makes the most sense to me, now. PSI is, after all, more of an orchestra leader than a virtuoso performer. We blend the range of stakeholder interests to achieve a solution that is sustainable – it’s all about money, jobs, and the environment.

What we want

Yes, PSI has an agenda – we support a strong role for producers. We believe that, in cases where post-consumer products have a negative value – where the cost of collecting and managing that product is greater than the value derived from its resale – legislation is the best way to create a level playing field that is fairest for all market competitors. However, we are pragmatists who seek negotiated solutions within the parameters of a large product stewardship arena.

PSI takes its cue from the expert “performers.” We attempt to meld progressive environmental group interests with risk-averse business interests – all while operating under the auspices of an organization that represents state and local government agencies that serve the public interest. We identify waste management problems, define a product-focused problem jointly with other stakeholders, seek joint goals, determine barriers to achieving those goals, identify possible solutions, and facilitate discussions to seek a common solution. Our understanding of waste management, bolstered by our network of members and partners, runs wide and deep, equipping us with both a bird’s eye perspective of the “big picture” and a unique knowledge of on-the-ground issues.

As it turns out, a state and local government forum offers one of the best opportunities for a fair and balanced discussion among divergent stakeholder groups. It excels at raising and resolving issues – resulting in reduced waste, more recycling, new jobs, and lower costs for governments and taxpayers.

The secret ingredient

The reason is fairly simple. PSI has an essential element: 47 state member agencies and hundreds of local government members that are on the front lines of managing waste. We take our lead from these officials, and many are in a position to impose legislated solutions on manufacturers. This unique political dynamic benefits not only governments, but also companies that wish to avoid having to juggle compliance with 50 different programs in 50 states. Over the years, I have watched other stakeholder meetings fall short of achieving their goals, and most times, it was for one or more of the following reasons: 1) not all key stakeholders were represented; 2) not all key issues or viable solutions were discussed; 3) the problem was ill-defined and/or the goals were not well-articulated; or 4.) the meeting did not foster the necessary political dynamic.

On June 11-12, PSI will convene a forum of stakeholders to increase the recycling of single-use and rechargeable batteries by developing model legislation. PSI’s effort will begin the nation’s first attempt at developing a model legislative solution for both battery types, with the support of both battery industry associations. Although there are many tough issues to resolve, all battery manufacturers share the desire to increase the recycling of their batteries. How we do it is key, and finding the right path will require the blending of multiple interests.

On May 11-12, PSI will convene a similar first-time forum to increase the recycling of scrap carpet by developing model legislation. Although carpet manufacturers fully support the goal of increasing recycling, they prefer a voluntary approach and oppose legislation. Increasingly, however, PSI is gaining the support of other product manufacturers for an EPR legislative solution—perhaps because of our ability to integrate their interests with those of our government members. The paint industry was the first to recognize the benefit of working with a national organization to develop a state-based model that could be rolled out nationwide. We hope to replicate that success with carpet, batteries, and other industry groups.

What does the future hold?

As the years go by and companies understand that money can be saved, jobs can be created, and waste can be reduced through EPR laws, opposition will surely erode and support will grow. It is inevitable because that is the writing on the wall. The only question is how painful or prosperous that journey will be along the way. Will poor laws be created that result in fewer benefits, or will strong collaborative efforts lead to effective laws with maximum benefits for all?

I will put my eggs into the collaborative basket, not because of blind faith, but because of the public and private conversations that I have every week with corporate officials who want to address the real waste management problems of our society. They want to do whatever it takes to change our world for the better, for their kids and grandkids, and for themselves. But this will require more product manufacturers to seriously engage in EPR legislative discussions.

The good news is that history tends to repeat itself. Much in the same way that PSI has experienced growing success with the same dialogue process that I started more than 20 years ago, I am confident that industries will, one by one, come to the table the way MPC did in the 1990s. The way the paint industry did in the 2000s. The way the battery and mattress industries are doing right now.

When the day comes that PSI orchestrates an open dialogue with all industries and government, well… you’ll have never known a happier (former) Bureaucrat of the Year.

–S.C.

The Faces of Despair – Something We Can Change

November 19, 2013

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I stared at the faces – perhaps one hundred individual photos, side-by-side – of all ages, sizes, and colors – cut down by the ravages of prescription drug abuse.

For the most part they were ordinary people, like you and me. A few fit the stereotype drug addict depicted on TV – disheveled, worn beyond years, tired, and glazed. But most were the epitome of success, gleaming with promise and potential.

As I gazed into their eyes in the lobby of the Omni Orlando Resort at ChampionsGate, which hosted the 2013 National Rx Drug Abuse Summit, the importance of our work on leftover pharmaceuticals solidly hit home. I can help prevent a death. I can help save a life. In fact, we can all help prevent drug abuse, and the death and destruction that appear in its wake.

I understand the over-simplicity in my statements. Every person carries historical baggage, and for some people, it may seem just too complicated, too heavy, too difficult, and too much to bear. All the support in the world might not help at times. But we can remove barriers to the chance for a healthy life, and provide needed support. One of those barriers is that too many drugs are lying around the home when they should be cleaned out and safely destroyed. I do not want to overlook the environmental and aquatic impacts of leftover medications in our waterways. But make no mistake: drug abuse drives the issue of pharmaceutical take-back.

Prescription drug abuse is the fastest growing drug problem in America and has been classified as an epidemic by the U.S. Centers for Disease Control and Prevention. Nationwide, unintentional prescription opioid overdoses kill more Americans than cocaine and heroin combined. A host of federal agencies, including the Drug Enforcement Administration, Environmental Protection Agency, and the Office of National Drug Control Policy, recommend that leftover medicine be brought to take-back programs for safe collection and disposal. So do 43 states.

We know the problem, and we know at least part of the solution. But we also need a way to pay for the means to educate people about the problem of drug abuse, make them aware of the need for safe disposal, and increase the availability of take-back programs. To date, the pharmaceutical companies that make the drugs, particularly addictive opioids like OxyContin and Percocet, have refused to take any degree of responsibility for safely disposing of leftover medications from the home. Not only is there a lack of convenient options to safely dispose of leftover medicine, there is an epidemic of over-prescription.

Two counties have stepped forward to lead a national effort to reverse this trend – Alameda County, California, and King County, Washington. PSI is supporting both of these agencies in their efforts to hold pharmaceutical companies responsible for financing and managing programs to safely collect and destroy leftover home medicines. Thousands of U.S. government agencies support this approach. Provinces in Canada and countries in Europe already successfully and cost-effectively run take-back programs financed and managed by pharmaceutical companies.

PSI is fortunate to have sensed the rise of this issue seven years ago. With the help of many of you, we began the slow, deliberate process of building national support for leftover drug take-backs, changing the federal Controlled Substances Act and associated Drug Enforcement Administration regulations (still in draft form). We are helping to implement the King County law and are setting up voluntary collection sites and raising awareness in rural counties in Washington and Oregon as pilots for national replication. We also finished a three-year project in the Great Lakes, where our coalition developed a model producer responsibility program, created a comprehensive online resource for anyone looking for more information about what to do with their leftover medications, compiled a series of “Lessons Learned” to assist communities nationwide, and created a consumer-friendly info sheet to educate people on what to do with leftover medicine. For these efforts, PSI was honored with a “A Million Thanks”  award from Covanta Energy. Personally, I find it rewarding to take part in such worthy efforts, and feel fortunate to have the opportunity.

Please help PSI do more by joining our effort. I have never solicited funds on this blog post before. But the devastating effects of drug abuse are happening right now, right before our very eyes, insidiously belying normalcy. Please consider becoming a PSI partner, making a donation*, or offering a sponsorship* to help us reverse this growing trend. Neil Young sang about every junkie being “like a setting sun.” Together, we have the power to let them see the sunrise.

*To make a donation to PSI or offer a sponsorship, contact Amanda Nicholson at 617.236.4833 or by email at amanda(at)productstewardship(dot)us.

Product Stewardship: Times Have Changed in the U.S.A.

July 5, 2013

For those of us in the environmental movement, it might seem as if we are on a long hike, which keeps going and going and going, from peak to peak, and valley to valley. The landscape looks familiar, the challenges commonplace. There are times to rest, and times to move, times to seek shelter, and times to book it across wide open fields. And then there are times when you sit back and notice that you have come a long way, and that the process was enjoyable, and that the long days of trudging in mud got you to a place of beauty, and that the view is nothing like you could have imagined.

On July 1, I attended an event at a Sherwin Williams paint store in Branford, Connecticut, to mark the start of Connecticut’s paint stewardship program. Before Governor Dannel Malloy placed the first gallon of paint into the collection container, he spoke of the importance of keeping paint out of our storm drains and the Long Island Sound, and praised the industry for their product stewardship efforts. Dan Esty, Commissioner of the Department of Energy and Environmental Protection, talked about the “new world of product stewardship” and how the paint program kick off represents the “next step in Connecticut’s move to building the waste management system of the 21st Century.”

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Connecticut Gov. Dannel Malloy places a can of paint in a recycling bin in a symbolic kick-off to the PaintCare Program. (L to R: American Coatings Association President Andy Doyle; Connecticut State Sen. Ed Meyer; Connecticut State Rep. Pat Widlitz; and Gov. Dannel Malloy.)

One after the other, speakers walked to the makeshift podium at the corner of the paint store, amidst the colored strips of lavender and mauve, and praised the new paint program and its ability to save resources, save money, and create jobs.

There was a good feeling, and rolling out right in front of me, like a video documentary, was a paradigm shift of immense proportions, as Important People, from the Governor and his Administration, to key legislators, retailers, and paint manufacturers, praised the collaborative nature of this innovative program.

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(L to R: Sherwin-Williams District Manager Tom Kelly; Connecticut Gov. Dannel Malloy; Connecticut State Rep. Pat Widlitz; Connecticut Dept. of Energy and Environmental Protection Commissioner Dan Etsy; Connecticut Dept. of Energy and Environmental Protection Environmental Analyst Tom Metzner; Product Stewardship Institute Chief Executive Officer Scott Cassel)

Tom Kelly, Sherwin Williams District Manager, mentioned the calls he already received on the first day of the program from residents seeking a place to bring leftover paint. “They come in just to drop off paint, but then see a clean store, and that we have what they need, and they leave a customer,” he said. Andy Doyle, President of the American Coatings Association, pledged the “support and backing of America’s paint industry” to recycle all the state’s leftover paint. The two chief bill sponsors – Sen. Ed Meyer and Rep. Patricia Widlitz – applauded the Governor and his team, as well as the industry, for their collaborative approach to finding a solution to a significant environmental problem, calling it “something really special.” They talked about the “terrific concept of producer responsibility” in which “paint manufacturers come up with their own plan to recycle.” State Rep. Lonnie Reed said that “…building in recycling and end-of-life elements into all of our products is important, and a sign of things to come.”

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(L to R: American Coatings Association President Andy Doyle; Product Stewardship Institute Chief Executive Officer Scott Cassel)

As I stood there listening, it struck me that product stewardship has become commonplace in Connecticut. PSI laid the groundwork for paint product stewardship in Connecticut and across the nation by convening paint manufacturers, retailers, state and local governments, and others in national meetings to hash out the agreements that led to this very moment. But the paint program in Connecticut would not have happened if each of the local stakeholders at that press event did not seize on the opportunity they were presented. The paint industry has now transformed itself from an industry that once saw consumers as the reason for leftover paint to one that has taken a leadership role to make sure leftover paint is recycled.

As our nation debates immigration reform, marriage equality, and voting rights, we can all sense shifts in public opinion that represent sea changes of immense proportion. This year marks a watershed moment in the product stewardship movement. To date, eight producer responsibility laws have passed this past year on four products in eight states: pharmaceuticals (Alameda County, CA; King County, WA); paint (Maine, Minnesota, and Vermont); mattresses (Connecticut and Rhode Island); and thermostats (New York). No, the entire country has not embraced producer responsibility; that will take decades. But we now have Governors and Commissioners speaking about an industry’s responsibility to manage its own waste, and an industry speaking glowingly about its partnership with regulatory agencies that allow it to assume its rightful responsibility.

This is the paradigm shift that many of us predicted in 2000 when the Product Stewardship Institute was created on that cold December day in Boston when over 100 government officials assembled to talk about a little known concept called product stewardship.

The times have changed. Sometimes it is nice to sit back and enjoy the show, and revel in the enjoyment that your hard work has provided to others. For many of us, now is that time.

Comfortable in an Uncomfortable Space

June 11, 2013

Last weekend I had the joy and good fortune to watch my daughter graduate from college. Few of my previous life experiences have matched that prideful day.

At Wesleyan University, on commencement day, a commitment to social justice dripped from each graduate’s gown. A stream of red and black marched by the round-topped star-gazing observatory as African drummers pounded soulful renderings under a tent. Professors and other dignitaries mingled around lawn chairs, and flags whipped in the cold wind.

Receiving an honorary degree was former Wesleyan graduate, Majora Carter, whose efforts to economically revitalize poor urban areas are profoundly “Wes.” So was her speech. Her message: Get ready to be uncomfortable. That’s right! Anyone who wants to shake up the status quo will have enemies, even brutal opposition. You will know who your friends aren’t, she said.

As someone who wears product stewardship lenses inside his glintertwined arrowsasses, the message resonated with what I say about PSI – we are comfortable in an uncomfortable space – occupying a crevice of real estate between government, industry, and environmental groups. Most of the time, the positions we take are downright uncomfortable, at times going head to head with some of our own government members; other times trying to motivate brand owners that are convinced they know the answer even when no data exist; and other times getting smashed by environmental activists for being too close to business.

Over the past 13 years, this space has yielded dividends. In the past two weeks, three new producer responsibility laws have passed – Connecticut’s first-in-the-nation mattress law, and paint laws in Minnesota and Vermont (the 5th and 6th states to pass paint stewardship legislation so far). These laws do not pass solely because of PSI. In many ways, they would never pass if it was all up to us, or up to any one stakeholder. It takes a strong coalition that gets built over time. Starting and maintaining those coalitions is what PSI does – and it often starts in a very uncomfortable place, where we need to convince all stakeholders that the heavy lifting needed to change the status quo is worth the effort.

Thanks to all of our partners for great success these past two weeks, and we hope for many more victories that result in resource savings, job creation, and taxpayer savings. I am starting to like this feeling of being a little less uncomfortable.

Back to the New Normal

April 26, 2013

Boston-StrongLast week swept through Boston like a year, a silent moving picture whose old-time footage crackled with age, but, bright with modern day color, was telling of the future. On the other hand, at times, the events in happened so painfully slowly, with an air of inevitability, waiting, on the table’s edge, as the glass shook and started to fall, down, to the, floor.

Being American allows us to have a sense that justice will be served, that the rule of law will prevail, that we will swallow the evil, find an antidote to the germ, spit it out, and keep moving forward. Boston showed the best of America, and the best of humanity. Lives were saved here by how people reacted. The media found people who gave voice to heroism and humanity: the pediatric medical resident who pleaded with police to let her back through the barricade after she finished running the marathon because she just had to help; the man who lost one son to Iraq and another to suicide who came to the marathon to support veterans and mental health advocates, then ended up saving the life of a man who lost both of his legs; the young Chinese women laying flowers at the makeshift memorial at Berkeley and Boylston Streets; the neighbor providing the vision of a little girl who lost a leg but will dance again in the future; and the proud grandmother with breathing apparatus blessing the memory of her granddaughter who died by telling us about her good nature and curly hair that she had filled with bows before sending her off to school when she was a child.

We now know who did this unthinkable act. We do not really yet know why. But it does seem to be about rage, like a pressure cooker bursting because no one was watching the stove. Was it because of a failure to succeed in the Land of Opportunity when one man’s timeframe reached its limit? Was it the treacherous path of a young man that led to a jihadist’s door behind which despair utters epithets in masked disgrace? We don’t yet know, and we may never. It does seem, though, that these two kids inflicted their own inner turmoil on our innocent people.

Last week marked the reaction of a healthy society. We are fortunate to have the freedom to enjoy races, to walk about without soldiers at every corner, without snipers and bombs, and without barbed wire to protect our homes. With all of our struggles over ideology and policy, the United States is functional, strong, and effective, and clearly knows right from wrong. It is a place where everyone has a chance to succeed – as the bombers’ uncle poignantly insisted – even as we struggle to level the playing field.

Boston is the medical capital of the world, and the reaction of its citizens and expertise of its medical professionals saved lives. But there is something else that makes me proud to live here – it is hard to express, but it was on display for the world, as we grieved while in pursuit, searched while we pondered, and cried while we functioned very effectively. I am comforted knowing that we each feel the obligation to watch the back of the other, to help when not called, and to bring us back quickly to a place of security.

I look forward to standing among the masses again at many future Boston marathons to cheer the endurance of our patriots.

Boston Marathon Bombings: Copley Square Will Never Be the Same

April 18, 2013
American flags and bouquets adorn the street barricade at the intersection of Berkeley and Boylston Streets in Boston's Back Bay community.

American flags and bouquets adorn the street barricade at the intersection of Berkeley and Boylston Streets in Boston’s Back Bay community.

At 2:50 p.m. Eastern Time on Monday, as marathon runners were approaching the finish line and their fans cheered them on, a staff member and I were racing against the clock to submit testimony in support of battery EPR legislation in California.

Earlier that morning, I had come downtown on the trolley to work in our office near Copley Square, and had planned to head out for a few hours during the day to enjoy the marathon. In my 28 years in Boston, I had never been to the finish line, choosing instead to stay with my wife and neighbors at mile 23, cheering on the blur of athletes along with the masses. With my wife traveling on business this year, I was hoping for a different experience. But deadlines and unexpected requests came rolling in, and I got absorbed in work. Deadline: 3:30 p.m..

3:14 p.m. – “Scott, did you hear that there was just a bomb that went off at the marathon?”

One of the staff heard the blasts, just a few blocks away, in Copley Square. Looking out my window, people walked casually down the alley, no sign of mayhem or even concern. Was there damage?

The Boston Commons became the site of a media frenzy in the hours following the bombing.

The Boston Commons became the site of a media frenzy in the hours following the bombing.

3:16 p.m. – “My mom just called the office. Right on Boylston. Two bombs.”

Then we glued to the news.

Three of us were in the office that day. One was on vacation, three were working from home, and one had taken the day off to watch the marathon, in person, downtown, in the crowd. Did anyone hear from Mike!?

Flashback to September 11, 2001. I boarded an airplane at Logan Airport in Boston at 8:00 a.m. destined for Los Angeles, with a stop in Minneapolis. I was en route to a National Electronics Product Stewardship Initiative meeting in Minneapolis when the pilot entered my airspace to say that our plane was asked to land in northern Michigan. He was calm. I thought we had a technical malfunction. When the plane landed and all the passengers were taken into the terminal, the rows of TVs showed buildings crumbling and on fire. These same electronics that were to be the subject of our recycling meeting were now the transmitter of a new era. Another plane leaving Logan Airport at 8:00 a.m. destined for Los Angeles was boarded by terrorists and never landed safely. It became someone’s weapon of that new era.

Boston police line the city streets in the wake of the tragedy.

Boston police line the city streets in the wake of the tragedy.

Fast-forward to Monday, April 15, 2013. That evening, I walked halfway home, the trains not running downtown, my normal route home diverted by thousands of police. I felt like the pulsating blue dot on my iPad’s GPS – the one on the map that starts out surrounded by a wide circle but slowly zeroes in on my location – and I suddenly realized: Boston is now an epicenter of terror. I went through neighborhoods I did not know, places I had not seen, as streams of ambulances whisked past, lights flashing, sirens blaring, at every corner, for blocks and blocks, yellow tape fluttering, neon vests bobbing, people fighting for their lives, a city mobilized in goodness and prayer. Copters overhead fttt fttt fttt in the cool, clear air. Red lights. Blue lights. Flashing, blurring. I spotted a trolley as it emerged from the depths at St. Mary’s street, hopped aboard, paid my fare, and was transported outbound, where my TV would tell me the story that my heart already knew.

The Copley Square T Station on Boylston Street in Boston, typically abuzz with city life, is now surrounded by barricades and desolate, closed to the public after the bombings.

The Copley Square T Station on Boylston Street in Boston, typically abuzz with city life, is now surrounded by barricades and desolate, closed to the public after the bombings.

Today, my train stop at Copley Square in downtown Boston is still closed. The underground station stop from which I surface every morning on my way to work, and into which I descend every evening on my way back home, suddenly seems claustrophobic, a trap. The street and sidewalk are now a crime scene, stained red with sorrow. The mundane is now a blessing, screaming for mercy.

Boston is sad. Our hearts and prayers go out to the victims and their families. An area brimming with bustle has been transformed into a desolate zone sectioned off with cold metal barriers. The sadness is tinged with disbelief. Someone took a beautiful event – where children hand out orange slices and cups of water to toiling runners – and tarnished it forever.

But Boston is also compassionate and tough. The instantaneous reactions of people who ripped off their shirts to help the wounded, or who fearlessly rushed toward the blasts to help save lives, has shown that we live in a great society. These acts of heroism were not calculated movements. They were reactions of people who grew up learning to be kind to one another and to help others in need.

A handwritten poster hangs from a street barricade near Copley Square.

A handwritten poster hangs from a street barricade near Copley Square.

The memorials of teddy bears, flowers, and signs, and the spontaneous singing to sooth the circumstances, have all come from the innermost part of our collective soul. The mobilization that followed this tragedy has provided us all with a great beacon of hope that now permeates the downtown devastation.

Over the past few days, I have received an outpouring of heartfelt support from my family, friends, and colleagues, who let me know that they care – about me and my family, about our staff, about Boston, and about what happened at Copley Square.

Yes, the bombs mark a “new era.” But those phone calls, emails, and text messages of support, along with all the heroics during and after the bombings, will be what I remember most about this horrific event. We truly are “…one Nation under God, indivisible…”


Gina McCarthy: A Blast from the Past, An Administrator for the Future

March 19, 2013

It was 1997. I was listening to Ron Driedger, an official from the British Columbia Ministry of the Environment, discuss during a keynote presentation how his agency required producers to pay for managing their post-consumer products. From paint to pharmaceuticals, Ron said, industry-funded take-back programs enabled cost-effective recycling and safe disposal of a range of consumer products. This decreased not only government spending, but also the potential for negative environmental impacts due to improper waste management.

I was intrigued.

As the Director of Waste Policy and Planning for the Massachusetts Executive Office of Environmental Affairs, and in the midst of writing the state’s solid waste master plan for my fourth time, I knew we needed new ideas—and quickly. So when I returned to the office, I told my boss that I wanted this producer responsibility waste management approach to be the United States’ chief import. I made the case that product stewardship policy could not only save governments millions of dollars, but also be good for the environment and create recycling jobs. Then, I went out on a limb even further: I proposed creating a new, national nonprofit organization focused on this new concept of product stewardship. One that would be the voice for state and local governments. One that would help spur economic growth and cut back on taxpayer costs. One that would work to benefit the environment by finding innovative solutions to managing post-consumer solid waste. And one that would get government and industry to work collaboratively toward a common goal.

My boss—Gina McCarthy—bought into the idea.

Well, okay. She actually told me to finish the solid waste plan, first. Then, she asked for a business plan.

It took months of discussion and multiple drafts of that business plan, but in the end, Gina followed through, providing the funding and support that I needed to start the Product Stewardship Institute.

Thirteen years later, Gina McCarthy is poised to become the next head of the U.S. Environmental Protection Agency, having earned the nomination from President Barack Obama. And she brings exactly the type of leadership that EPA needs.

Gina is an innovator and, by extension, a supporter of innovation. When I started PSI, I had to overcome numerous roadblocks that a bevy of detractors (mostly people who saw PSI as a threat to their turf) set up for me. Gina, however, saw PSI as an opportunity. In fact, she became one of the first PSI board members, helping to guide and shape the nascent organization. She understood the balancing act we were playing between government, business, and environmental activists. She took a calculated risk, asked questions, and provided advice. She helped PSI move forward by making decisions based on sound information, thoughtful deliberation, and consideration of multiple viewpoints.

The EPA’s past support for product stewardship has been instrumental in PSI successes, too. This includes our national paint dialogue, which led to a major waste management agreement with the paint industry, as well as our pilot computer take-back project with Staples, which led to nationwide take-back programs by Staples, Best Buy, Office Depot, and Office Max.

Unfortunately, the EPA’s more recent approach to product stewardship has been tepid, and there have been missed opportunities. With Gina at the helm, though, I feel confident that she would breathe fresh life into that seemingly worn banner of “change” that was unfurled at the White house in the early days of the first administration. The EPA needs fresh ideas. It needs a fighter. It needs someone who will advocate for progressive environmental interests while tempering that passion with economic and political realities.

Gina is a kid from Boston with the street smarts to manage a bureaucracy that’s in the crosshairs of Congress. She’s the “anti-intellectual” who’s intelligent. She’s the tough regulator who knows when to cut a deal. She’s the baseball manager who kicks dirt on an umpire’s bad call but then goes out for beers with the umpires after the game. From local health official to state and federal regulator, Gina has climbed the ladder while maintaining close ties to business leaders and environmental groups.

I think the President made the right choice by nominating Gina. Let’s hope Congress does, too.

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